Clarity is Key: David A. Bednar

General conference is always one of the better times during the year, when I was younger, it was mostly because it meant I didn't have to get dressed in my sunday clothes and go to church. Now its because I get to listen to the lords mouthpieces here on earth, the prophets. This past conference was no different. One of my favorite speakers and apostles has always been Elder David A. Bednar,who has been an apostle since 2004, and has now given 20 General Conference addresses. This conference his talk entitled "Come and See", was directed to a very specific audience, those who are not members of the church. While Mormon vocabulary is typically difficult to understand for non-members, Elder Bednar was able to effectively communicate his intentions. While directing his attention to non-members of the church, he also was able to keep a light air about his talk, including personal stories and humor to help establish a good relationship with his audience, yet still kept a serious overtone throughout. 

I also looked at another of Elder Bednar's talks called "The Windows of Heaven." Elder Bednar is very consistent in stating who his intended audience is and clarifies that he speaks to all members and especially families who are struggling with the concept of Tithing. While not as light and joking as his other address, this one keeps in tune with Elder Bednar's serious overtone throughout. Even though he chose this route, he knew why, in stating he was speaking to the members of the church, he knew they needed a more serious talk in order to better understand the concept he was trying to explain. One significant similarity throughout his talks in general, is that they are very structured and have a direction, which many others' dont do with their speeches.  Elder Bednar's ability to structure and direct his talks is why they can be appealing to all.